Forget the hype about big data, business intelligence, data lakes and predicative analytics, says Paul Galland, Founder of Flipside Enterprise Services.
Building a successful business is more about being smart about one's business rather than searching for answers in the data.
This is more true for middle-sized businesses than those at the larger end of town. Learn why its important to refocus your efforts from business intelligence solutions to a set of intelligent business solutions.
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