Starring: Paul Galland (Director and Value Creator at Flipside Enterprise Services)
Session Type: Expert

Abstract:
Forget the hype about big data, business intelligence, data lakes and predicative analytics.

Building a successful business is more about being smart about one's business rather than searching for answers in the data.

This is more true for middle-sized businesses than those at the larger end of town. Learn why its important to refocus your efforts from business intelligence solutions to a set of intelligent business solutions.