Open any business publication and I can guarantee that you will find multiple articles about digital disruption and the almost universal need for digital transformation.
And yet, when I talk to senior business and IT leaders of mid-sized businesses there is usually no urgency to address this topic formally. Most are content to wait for a competitor to do something and to then be a fast follower.
Unfortunately this strategy is no longer viable in our digital world and will probably lead to disaster!
To understand why, I'll introduce you to 3 little-known facts that companies with strong digital DNA know very well ... and will use against your company.What do you think? Am I exaggerating or missing something?