The term digital transformation is rapidly becoming the Y2K rallying call of our times.
Every business knows they need to do it, yet there is a lot of confusion about what it really is and how to best get started.
In Digital Transformation for Dummies I tried to answer these questions.
Now it is time for the equally important follow-up question of "Who should actually kick-start everything?”
The quick and obvious answer given by most is "the CEO, of course".
Our experiences, however, suggest that the answer is not so clear-cut for many organisations.